Reese's Just Launched an Adorable New Peanut Butter Cup Shape

[{"selector":"#anim-ecb499ea-f21a-4716-ac57-47a15d8c40d2","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-627bdb95-9468-4a1b-9277-bc6a3a4ec1b2","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-844046cf-9a87-47ce-816b-2230ebd05b59","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4387c439-e3f8-4d50-b250-29e20fbec2a5","keyframes":{"transform":["translate3d(-104.58221%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Reese's celebrates chocolate and peanut butter. The candy company has made chocolate peanut butter sweets in pumpkins, Christmas trees, and Easter eggs. Learn More Arrow

[{"selector":"#anim-34c18775-c49a-4648-b75a-6e441208f8bc","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c0de816b-6659-4185-b385-bbdd0eb416fb","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e7d6d4eb-b2c0-408b-bd0c-4ad0147526f2","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8e6e38cf-f055-4812-944d-f677dea299d3","keyframes":{"transform":["translate3d(-104.58221%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Reese's is experimenting again by releasing another sweet shape. Food Instagram @markie_devo reported that Reese's recently made its Learn More Arrow

[{"selector":"#anim-3c7060f1-2d88-4d6f-b916-7c3c33ff66e9","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ea8cc831-38b0-44cb-9d6f-7ca8acd1faba","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ec1b25cf-43c3-4034-b1b6-ac5f3bc1d268","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6cb86f30-2a19-46fe-999b-f2c59b8a7d49","keyframes":{"transform":["translate3d(-104.58221%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] peanut butter cup a peanut. The Instagrammer reported that Facebook user Your Snack Dealer saw the sweets near Walmart's checkout area and shared the info. Learn More Arrow

[{"selector":"#anim-12d0359b-1caa-4d78-9751-5ef5d0993af2","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2e993b10-9c86-4bb0-ae29-cd10a19a6fd9","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-34710dd0-7310-4b89-8e90-ba7612c38a3d","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c8deefa6-6b5a-4172-9cab-34635434be6d","keyframes":{"transform":["translate3d(-105.39084%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The new peanut-shaped Reese's comes in standard and "king" sizes, including a two-pack. A company spokeswoman told Allrecipes that Learn More Arrow

[{"selector":"#anim-d92961b0-0d8a-42c7-b9cb-b75a2e8bbdca","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1e522c0d-293b-4c03-a57d-6a2fce33580c","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-561841f4-d7ec-4bdf-b293-9794e4e700ee","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cfc449fd-c8a7-4d8a-b6a2-aa3ece28b250","keyframes":{"transform":["translate3d(-104.58221%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] these peanut butter cups are "currently available in select stores for a limited time." This product isn't specific to Walmart, the publication reported. Learn More Arrow

[{"selector":"#anim-2544e132-bb87-4a86-b4c9-33f7d015e531","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9405f522-c6af-48e7-9473-f3b8a24da796","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d020adba-5c1a-4c9b-929c-a3113922eae6","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ba7aa4a1-3f0a-45f2-933e-582d284eff06","keyframes":{"transform":["translate3d(-104.58221%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Reese's lovers were excited at the news, with some preferring their "shapes" to round peanut butter cups on social media. Learn More Arrow

[{"selector":"#anim-ebbe6f87-8060-437e-9119-17f37bdc23f1","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a2d13476-5e71-44f7-9745-8fe347330b76","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-86c2b48c-f389-4272-8cc8-8e6d5ae0427e","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f066894f-116e-4325-8d44-168eadde911a","keyframes":{"transform":["translate3d(-104.58221%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] "Every shape beats the regular cup," one Instagram user told @markie_devo. Another said, "Shapes have the perfect ratio of chocolate coating to peanut butter!" Learn More Arrow

[{"selector":"#anim-053949a9-aab2-4fcd-a47b-61c9f466e64c","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-31c271f2-37d8-4d40-9cdb-3b60c4644003","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-56ed7bf0-86c1-4629-a78d-0f5ec90c56f3","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b18eb2ee-d7e9-4111-881d-11f9ad21ec20","keyframes":{"transform":["translate3d(-104.58221%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The product label calls the image a "decorating suggestion." Your Snack Dealer commented on Facebook with a snapshot of the new candy without the peanut's lines. Learn More Arrow

[{"selector":"#anim-49886035-6810-4860-8505-33ca80e9612c","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6b26682f-fccc-4758-ad43-23c7262c36dc","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3f0eecb0-ab9f-4012-ab76-f48df90d08a2","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0c3480f8-0878-4da1-9abe-ad7fc9b60d83","keyframes":{"transform":["translate3d(-104.58221%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] A Florida woman sued Hershey last week for "misleading" Halloween-themed Reese's peanut butter cups advertisement. Learn More Arrow

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[{"selector":"#anim-62109e0d-3b13-4012-b4b4-4f0e77a3c69c","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1b610ed4-c8b3-44fb-bfec-131e89b2c199","keyframes":{"transform":["translate3d(259.40593%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-db8ae39c-27c4-41b6-aabd-4a4f7f15b0e0","keyframes":{"opacity":[0,1]},"delay":300,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-91e54e0c-fe9c-4e35-89c8-c322f30e3efd","keyframes":{"transform":["translate3d(42.07921%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0e8adc21-778b-47ce-a674-83a388f56c70","keyframes":{"opacity":[0,1]},"delay":500,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bc722b22-df64-4654-964e-ee51f77fa69a","keyframes":{"transform":["translate3d(-44.55445%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cb5d7aac-ad7f-4aeb-a993-750d547ef155","keyframes":{"opacity":[0,1]},"delay":300,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a3dbbbbc-a9af-444f-b722-9cbc1fd627fc","keyframes":{"transform":["translate3d(-260.89109%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e83c6d83-6d2a-4d5a-8979-daff945737c9","keyframes":{"opacity":[0,1]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8a9c9182-0926-458a-ab89-01660b31c8fb","keyframes":{"transform":["translate3d(151.50000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5bc88ff0-79da-4519-9ae0-068b4be414b7","keyframes":{"opacity":[0,1]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-351699a0-6ff3-4e86-ab40-fe0a380a65c3","keyframes":{"opacity":[0,1]},"delay":400,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-617b8fe2-170c-4795-b87a-2499a3aeef57","keyframes":{"transform":["translate3d(-154.5%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fd01965f-c1b4-4e47-9ff5-b9750d3e6ad7","keyframes":{"opacity":[0,1]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Learn more

Reese's Just Launched an Adorable New Peanut Butter Cup Shape

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In the Museum of Modern Art

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