McDonald's Plans To Introduce Even Bigger Burgers In the U.S.

[{"selector":"#anim-3f548c60-3124-43ba-948d-73afdf7ca5e4","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ab8afeeb-353d-4949-96fd-973b308b969c","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b3709e4f-08e7-4bf6-8f61-9f782309c546","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6abc9a0f-2133-4942-840e-87efd3f7e885","keyframes":{"transform":["translate3d(-104.58221%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] McDonald's seeks to satisfy fast-food customers' need for larger, cheaper burgers. Learn More Arrow

[{"selector":"#anim-d8ebd5f6-dc53-4320-a7be-3cf40aa4784d","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-798bed32-3a9b-40db-87be-5b71ff56bc95","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6acc17dd-4601-450e-8e5a-8431a981abcc","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-49e7e5c6-d90b-42b6-9245-e6a7897bc073","keyframes":{"transform":["translate3d(-104.58221%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] McDonald's executives told investors on Dec. 6 that they will serve larger burgers. The company says data and analysis reveal people desire bigger Learn More Arrow

[{"selector":"#anim-a906cd36-59e9-4e8b-ac62-affa642cdbb6","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-566f9e53-58ca-4a74-a9a9-1ade30ef29e1","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f939de23-6b55-40c2-9645-1ecfd8513e00","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2f8290d6-8982-41db-9d47-98270a234169","keyframes":{"transform":["translate3d(-104.58221%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] We listened to customers. We know they want larger, high-quality burgers that fill you up and are delivered quickly and affordably "Jo Sempels Learn More Arrow

[{"selector":"#anim-c4bdc04d-4cb7-425a-9319-0f7fa6d1e0af","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-af641111-aea9-4870-a386-24f2fc88d476","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-71222b3a-e178-4e1e-9428-a7746c53ff13","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-37d5c131-3744-4d73-aef5-01ea73e657b5","keyframes":{"transform":["translate3d(-104.58221%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Sempels said McDonald's will test larger burgers in a few markets before rolling them out globally. McDonald's CEO Chris Kempczinski told CNN yesterday that the US Learn More Arrow

[{"selector":"#anim-d568509b-669e-45ad-9813-2606a675ade2","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2bdc6a4c-3ba8-42bf-b1af-67d70af91334","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c896e1e1-d041-44ac-bf88-f636e43750bf","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-abf5c2de-1332-4510-b4a6-1bc52b25a215","keyframes":{"transform":["translate3d(-104.58221%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] "In the U.S., in a number of markets, around the world, having a larger burger is an opportunity," said Kempczinski. "Working on that. Expect that in the future." Learn More Arrow

[{"selector":"#anim-67861bf7-929a-43cd-8219-612e891d7eef","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b6ab27be-7b81-49cc-a64e-148ddf4809fe","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7893572f-093b-4f29-8b29-42a2d62af939","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1fdbd15e-e595-418b-aeec-a5fb8f1db188","keyframes":{"transform":["translate3d(-104.58221%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Kempczinski and Sempels were ambiguous regarding these larger burgers' menu debuts. Despite being larger, Kempczinski said the new burgers won't be expensive. Learn More Arrow

[{"selector":"#anim-f8be1cde-e4cb-4b71-a037-a08c079a7308","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4ac3d06d-1c0f-46e7-a6db-8c8f34245212","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c8fcee5e-e5d9-4f72-8301-5f9515b2c516","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-258d6b47-3aec-4312-abc7-16a4a2598df6","keyframes":{"transform":["translate3d(-104.58221%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] "We think we're going to be able to deliver a great tasting large burger at a superior value to what [customers] can get anywhere else," Kempczinski said. Learn More Arrow

[{"selector":"#anim-f9cedc71-4301-4a30-8a1f-447e4e6f213d","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-267064c9-2a62-4b23-993c-c3e91dfb0933","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-91d9603b-61b8-4066-a85e-86e22ec69957","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4fc288fd-c498-48f8-a141-b408f205b93b","keyframes":{"transform":["translate3d(-104.58221%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] McDonald's customers can expect exciting modifications to their burgers as they wait for these extra-large burgers. Learn More Arrow

[{"selector":"#anim-02f55a32-30cd-4e18-bf86-44b2a4a06b56","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-13c65ae2-8489-4943-99f0-6462dbf362c7","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6aa220bf-5e36-4d7d-b15a-1e736a455156","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-500f69ae-ab85-4ab2-a9e5-e50007c3f8ba","keyframes":{"transform":["translate3d(-104.58221%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] McDonald's announced in April that it will use softer buns baked to a golden brown, fry onions directly on the burger patties, and melt all cheese. Learn More Arrow

[{"selector":"#anim-352a75bb-662c-43d9-b285-111cb0f00a8c","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6d29fe8f-72da-4fd8-93ff-58bd74639e70","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5bb7a912-a2bc-4c8b-aa73-cdb58055f379","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5911ed40-a8c8-4c5f-a02e-d511c54741a3","keyframes":{"transform":["translate3d(-104.58221%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Last week, McDonald's senior director of global menu strategy, Chris Young, revealed that the burgers will undergo much more alterations than expected. Learn More Arrow

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[{"selector":"#anim-2153b9e6-8621-413e-b32d-a30bf278971a","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a2e26793-8b53-418e-9022-fed57bfa46da","keyframes":{"transform":["translate3d(259.40593%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4ead38a7-ed03-4b45-9a8d-f28ef751c6b5","keyframes":{"opacity":[0,1]},"delay":300,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d1f6ff56-eb3a-4adf-9423-4bd18a0f084c","keyframes":{"transform":["translate3d(42.07921%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-df2eb829-ac0e-4b82-89f6-6cae322992ed","keyframes":{"opacity":[0,1]},"delay":500,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2788d8d1-7e6b-4659-893e-36cf8360238a","keyframes":{"transform":["translate3d(-44.55445%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b6fe6865-b46b-49b6-b103-4eec76119f71","keyframes":{"opacity":[0,1]},"delay":300,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0f984e32-dea5-491d-a346-b9ac74a34314","keyframes":{"transform":["translate3d(-260.89109%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-124716df-6286-4b20-9bee-48ea1bf687f3","keyframes":{"opacity":[0,1]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d008f0ed-c448-464b-a6ae-945bc3d88935","keyframes":{"transform":["translate3d(151.50000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6ee23788-1e01-4c43-8bda-c88eabbba4e6","keyframes":{"opacity":[0,1]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bfab4e8c-32a7-4a61-ac1a-a9228054576e","keyframes":{"opacity":[0,1]},"delay":400,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-af9b04d2-058c-447d-a925-649b534880f0","keyframes":{"transform":["translate3d(-154.5%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-97c3aceb-25d7-4240-afa2-debab882127d","keyframes":{"opacity":[0,1]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Learn more

McDonald's Plans To Introduce Even Bigger Burgers In the U.S.

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In the Museum of Modern Art

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