Have you ever been inspired to create a new Burger King Whopper taste or concept? Your big idea may win you a million dollars.
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Burger King established a "Million Dollar Whopper Contest" to collect customers' finest Whopper ideas. Enter to win $1 million and have your
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innovation served in US restaurants for a limited time. According to a news release, the Whopper has over 200,000 customizable combinations
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Burger King is about Having It Your Way, and this contest embodies that. Burger King's chief marketing officer, Pat O'Toole, said more than 50% of Guests
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Only Burger King Royal Perks members can enter the contest, but signing up is free, so non-members shouldn't miss out on a million
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dollars. The Burger King contest page (BK.com/MDW) requires participants to submit their proposal by March 17. Up to eight toppings are available for Whoppers.
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Burger King will render client Whopper designs using AI after receiving their ideas. Guest can add a background and A.I.-generated jingle to the rendering and share it on social media.
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Burger King's contest judges will bring three finalists to Miami's company headquarters in 2024.
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Guests will then try the three final Whoppers and vote for their favorites. Customer creation with the most votes wins $1 million.
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On Feb. 17 and 18, Burger King will host an interactive "Million Dollar Whopper World" pop-up experience at Santa Monica Pier before
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selecting a contest winner later this year. There, guests can try a California-inspired Whopper, buy exclusive merchandise, and make their own Million Dollar Whopper
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